If you invite them, they will come. Thank you to all who came out to our BMW Ride and Drive earlier this month. We had a great turn out for those wanting to check out the first-ever BMW X2 and the all new BMW X4. Each of these new models come equipped with BMW’s xDrive…
The first-ever BMW X7 represents the pinnacle of automotive luxury. With its radiating presence and roominess, the BMW X7 is the latest and largest model of the X family. The BMW X7 gives an impression of lightness and agility thanks to the puristic design and athletic styling. Its outstanding power train and chassis technology, deliver…
BMW continues to be a leader in the luxury market. At Peterson BMW we have a great lineup of performance cars, hybrids, crossovers, and luxury sedans. This month we have some incentives that we want you to benefit from. Come in for a test drive and see for yourself what makes BMW so amazing. Interest…
Camp Rainbow Gold brought the magic to Boise with a special gala on Saturday, September 15. This evening was a black-tie event of art, music, dance and a live auction. All proceeds from the night will benefit Camp Rainbow Gold and its annual empowering programs for Idaho’s children diagnosed with cancer and their families. This…
EXPERIENCE THE REWARDS OF BMW xDRIVE INTELLIGENT ALL-WHEEL DRIVE. Here’s an exclusive opportunity for an exciting test-drive that packs an additional reward. Register and attend The BMW xDrive Experience, and you’ll receive a $1,000 Credit towards the purchase or lease of a new BMW just for taking part. Test drive the newest line of BMWs…
BMW launched the i8 in 2013 as a production model from the 2009 concept car. Now, almost five years later, the i8 has undergone a slight facelift and has added the roadster version to the lineup. The lithium-ion battery pack benefits from more efficient cells, packing 11.6 kWh of energy into the same space that…
Sun Valley Tour de Force was a weekend of epic proportions! On a Friday evening, in late July, the Sun Valley Tour de Force Car Show was home for up to 200 cars as they gathered on the closed streets surrounding Ketchum Town Square. Exotics, vintage as well as cars participating in Saturday’s high-speed event…
Not long ago, just as the first reviews of the new BMW M2 Competition were rolling in, BMW announced that the new model broke a world record. At first, they teased us with phrases hinting at incredible agility and handling and then the reveal came. The M2 Competition broke a world record for popping balloons…
On Saturday, July 28th, Peterson BMW will partner with the Idaho VGA (Veteran Golfers Association) State Championship at BanBury Golf Club in Eagle, Idaho. This event was open to all VGA members, veterans and family members in the state of Idaho. Through the many sponsors and prize donations veterans can walk away with an unbelievable…
The “Mission: Impossible” partnership between BMW and Paramount Pictures, which dates from 2011, has already provided movie fans with several classic moments of cinematic history. The BMW brand has been meaningfully integrated into the stories of each film, showcasing forward thinking technologies and concepts that have helped the IMF agents successfully complete their missions, from…
