2024 Center of Excellence Award Winner


We are proud to announce that BMW of North America has announced its annual Center of Excellence (COE) award winners, recognizing 40 BMW dealers across the U.S. for having delivered exceptional results in sales, service, and customer experience: Peterson BMW of Boise was among those to be granted this honor. As President and CEO at BMW of North America, Sebastian Mackensen said: “As the primary point of contact with customers, our dealers play a critical role in representing our brand and shaping the customer experience. On behalf of our entire team, I’d like to congratulate this year’s winners and thank them for their tireless efforts, leadership, and commitment to excellence.”

The Center of Excellence awards reflect superior performance, sales leadership, and customer satisfaction. Receiving this award is the highest honor for any dealership, and we’re thankful to have been given this award in recognition of our hard work. Our first priority is customer satisfaction and the utmost respect, transparency, and fairness.

From BMW sales to BMW service, we want to do everything we can to provide the first-class experience our customers deserve while they make such an important decision. It’s because of our valued customers that we are a BMW dealer you can trust, and we thank you for your continued support.