Army Ambulance
Core - 1918 LG Peterson pictured just to the right of the horse on the
right
It started
with a wrench and a dream back in 1923. LG Peterson was fresh out of the
Army where he was attached to the Ambulance Core as a driver and
mechanic during WWI. The Military had recently deployed motorized
ambulances which were replacing horse-drawn carriages and LG had a knack
for fixing
them.
Idaho Falls
1925
After the
war he decided to open as a Durant, Star and Buick Dealer. As Peterson
Motor Company grew, LG was offered the Durant distributorship either in
Boise, Idaho or Phoenix, Arizona in 1928, and eventually A Hudson
distributorship in 1933. He chose to keep his family's roots in Idaho
and packed up and moved Peterson Motor Company to Boise--down on 12th
and Main.
Fall 1939 12th
& Main - Idaho Dealers picking up the 1940
Hudson
Hudson
Dealership Early
40's
That same
year Marvin Peterson--LG's son--was born and so the legacy began. Marvin
would eventually take over in 1950 and in April 1964 he struck a deal
with Toyota to open the first dealership in
Idaho.
Marvin Peterson
October 1950 with a 1951 Hudson Commodore
6
Moving day 1992 (moving from 12th &
Main to Fairview)
Then, in 1984 and fresh out of college, Mark Peterson
came on as the Manager of the Jeep store. With Marvin's experience and
Mark's fresh ideas and customer focus, Peterson outgrew their location
on 12th and Main and moved to the current location on Fairview and Maple
Grove.
Peterson
Auto Grand Opening
1992
Peterson Auto
Grand Opening 1992
Now four
generations strong--with Mark's sons Brady and Nils joining the
team--Peterson Auto Group is Idaho's
largest Car Dealership chain and is privately owned and
operated.
We live in the
community where the dealerships are located and are
in the stores on a day-to-day basis. This allows family values and
relationships to permeate the businesses and create a real family
atmosphere
for our employees and our
customers.
Peterson views a
car sale as the beginning
of a relationship and a welcome into the family. Over the
years, many
of our clients are 3rd and 4th generation customers and have bought and
serviced multiple cars with
us.
Our History and commitment to
longevity, maintaining a safe and secure
environment, with a relentless focus on customer service and our
attention to the community are what's built the Peterson brand over the
last 90
years.
With 10
brands and 5 locations in Boise, Meridian and Nampa, Peterson Auto Group
stands out as the automotive dealer with integrity and
honesty. It is our goal
to truly satisfy the transportation needs of the families in our
community and provide high quality service and care long after the sale
is made.
Peterson BMW
9101 W Fairview Ave, Boise, ID
83704
(208) 378-5980
If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!
